Second-tier clients will make or break you!

Today, we are talking with Jennifer H Elder. Jennifer is a CPA, CMA, and a transformational speaker. She helps her clients transform inefficiency and chaos into financial efficiency and profitability.

I am your host Zachary Alexander, Subscription Service Designer at Please hit the subscribe button where ever you get your podcasts so that you won’t miss any new episodes.

The reason we are talking with Jennifer is because she knows what it takes to grow a small shop. She understands the fear that entrepreneurs feel when everything is on the line. And she knows how to help them sort things out and stay on track for future success. 

Big Takeaway

Second-tier clients will make or break you. These are the customers who pay the full price. They sustain you when your first-tier customers are trying to negotiate another discount. During the lockdown, you will want to cement the relationships you have with this most valuable group of constituents and turn them into assets.

This is your host Zachary Alexander. “Something Crazy” by the Particle House is the music track. You can find it at Epidemic Sound. Finally, you can contact me on

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