Build a business that works for you

Today we are talking with Justine Clay. Justine is a dedicated speaker and business coach for creative business owners and freelancers. She helps her clients position and market their unique creative expertise.

Welcome to the SubscriptionMaker Podcast. This is your host Zachary Alexander, Enterprise Architect at Please hit the subscribe button where ever you get your podcasts so that you won’t miss any new episodes.

The reason that we are talking with Justine is that the number of low-cost freelancers will most likely increase after the lockdown. It’s going to be extremely difficult to make a case for hiring your subscription service to solve your subscribers’ problems. So, we are talking with an expert at helping creative talent package their expertise.

Big Takeaway

Build a business that works for you. You can waste a lot of time creating something that is at odds with strengths. You could make the case that this is the difference between a well-architected pivot and a poorly architected pivot. There are many ways to achieve any goal. The best choice is the one that maximizes your talent.

PS: You can click here for more great advice from Justine.

This is your host Zachary Alexander. “Something Crazy” by the Particle House is the music track. You can find it at Epidemic Sound. Finally, you can contact me on

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