As subscription makers, you know how hard it is to convince customers to take a risk on a new subscription service. You also know how hard it is to get people to stay. And you know the dangers of complacency. Based on these factors this is why retention marketing is so important. What is retention …
Positioning is one of the trickiest strategies for new makers learn. The reason is that it deals with reputation. Reputation deals with how other people think of you and your service. And reputation is one the things that completely nullify all of the value you created. Keep in mind that there is a difference between …
There’s a lot of misinformation on the internet when it comes to nurturing. Many people confuse nurturing with educating. For our conversation, you can think of business nurturing as what you do to help your customers level up. It’s a part of the customer success process. Educating is what you do when you try to …
You could make the case that customer acquisition is always a challenge. Convincing people to listen to your sales pitch is one thing. However, getting them to part with their money is something entirely different. Ensuring member alignment takes the degree of difficulty up two or three notches. For our conversation, member alignment has to …
A lot of very serious people would agree that the key to your success as a subscription maker is in an engaged digital audience. However, they don’t give you the steps that you need to take to build an engaged digital audience. When we talk about an engaged digital audience, we are talking about an …
