What is Retention Marketing for Makers?
As subscription makers, you know how hard it is to convince customers to take a risk on a new subscription service. You…
As subscription makers, you know how hard it is to convince customers to take a risk on a new subscription service. You…
Positioning is one of the trickiest strategies for new makers learn. The reason is that it deals with reputation. Reputation deals with…
There’s a lot of misinformation on the internet when it comes to nurturing. Many people confuse nurturing with educating. For our conversation,…
You could make the case that customer acquisition is always a challenge. Convincing people to listen to your sales pitch is one…
A lot of very serious people would agree that the key to your success as a subscription maker is in an engaged…