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Positioning for Retention

Positioning is one of the trickiest strategies for new makers learn. The reason is that it deals with reputation. Reputation deals with how other people

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What is business nurturing?

There’s a lot of misinformation on the internet when it comes to nurturing. Many people confuse nurturing with educating. For our conversation, you can think

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Ensuring Member Alignment

You could make the case that customer acquisition is always a challenge. Convincing people to listen to your sales pitch is one thing. However, getting

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