Service Design

Generally, when you ask people why service experience is important you will get an answer that sounds a lot like the “golden rule.” Treat people the way that you want to be treated. People do business with people they know and like. Eventually, you may start to wonder if these people have ever really thought …

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Past blog segments have talked about the value of doing the work. They have suggested that your primary responsibility to yourself and your fans is to do the work. In this blog segment, we are going to talk about designing a specific form of monetization called subscription services. Let’s start with “what is a service?” …

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