When it comes to creating a subscription brand platform, it’s crucial for companies to consider all of the benefits that such a platform can offer. By building a subscription brand platform, companies can create a centralized location where all of their branding and marketing efforts can be coordinated. This can help to ensure that all branding and marketing messages are aligned with the company’s core values and mission.
Additionally, a brand platform can help to connect a company with its customers on a deeper level. By highlighting the company’s core values, a brand platform can help customers to understand the company’s mission and what it stands for. This can create a stronger connection between the customer and the company, which can lead to increased loyalty and repeat business.
A subscription brand platform can also help to streamline the production of all branded content and other marketing materials. By housing all strategy documents in one place, companies can save time and money by avoiding duplicate efforts. When done correctly, a subscription brand platform can be a valuable asset for any company.
There are very few open-source subscription brand platform examples or detailed guidelines. The reason is that creative design is premium in today’s competitive landscape. You’ll find a lot of content on writing a vision statement or positioning statement. However, building a change management system around these artifacts is what takes a subscription brand platform to a whole different level.
What is a brand?
A brand is more than a name or a logo. It’s the sum total of all the experiences a customer has with a company. From the moment a customer first interacts with a company, everything they experience contributes to their overall perception of the brand. Essentially, a brand is a promise to help the customer succeed at whatever job the subscriber has hired it to do.
A strong brand platform can be a powerful differentiator in a crowded marketplace. It can help a company to attract and retain customers, and to charge premium prices. Conversely, a weak brand can make it difficult for a company to compete and can lead to lower sales and profits. That’s why it’s so important for companies to carefully manage their brands.
What are the components of a subscription brand platform?
A subscription brand platform is different from a traditional brand platform because the goal is to position the business to dominate its niche or for a potential niche exit. The business world is changing and so must our definition of what success means. Not every startup will someday become a unicorn that generates exponential growth. However, they can strive to be targeted niche leaders or small giants if they create a viable subscription brand platform.
What is a brand platform?
A brand platform is a centralized location where all of a company’s branding and marketing efforts can be coordinated. This can help to ensure that all branding and marketing messages are aligned with the company’s core values and mission. Additionally, a brand platform can help to connect a company with its customers on a deeper level. By highlighting the company’s core values and mission statement. Here are some of the artifacts that go into producing a brand platform:
Brand strategy
A brand strategy is a plan that outlines how a company will build and maintain its brand. It includes a description of the company’s target market, its branding goals, and the tactics that will be used to reach those goals. A brand strategy should be tailored to the specific needs of the company and should be updated regularly to reflect changes in the marketplace.
Marketing strategy
A marketing strategy is a plan that outlines how a company will market its products or services. It includes a description of the target market, the marketing goals, and the tactics that will be used to reach those goals. A marketing strategy should be tailored to the specific needs of the company and should be updated regularly to reflect changes in the marketplace.
Brand positioning
Brand positioning is the process of defining how a company wants its brand to be perceived by consumers. It involves creating a unique position in the marketplace that is different from that of any other company. Brand positioning should be based on the company’s core values and mission, and it should be updated regularly to reflect changes in the marketplace.
Logo/Identity design
A logo or identity design is an important part of a company’s branding efforts. It is the visual representation of the company and its products or services, and it should be designed to reflect the company’s core values and mission. A good logo or identity design will help to reinforce the connection between the company and its customers.
Graphic design
Good graphic design can help to create a cohesive look and feel for all of the marketing materials and communications for a subscription business. This can include everything from the website and email newsletters to social media posts and print ads. Having a strong and consistent graphic design strategy can help to create a professional and trustworthy image for a subscription business, which can go a long way in attracting and retaining customers.
How does a subscription brand platform differ from a brand platform?
A subscription brand platform includes all the artifacts described above. And it adds additional capabilities that facilitate both task and change management. Nothing is ever static in a subscription business. Everything must be flexible and focused on helping the customer succeed including the brand platform. The list below includes additional components that only exist in a subscription brand platform.
An attractive user interface
An attractive user interface is essential for any brand platform. The design should be professional and modern, and it should be easy to navigate. The user interface should be intuitive and it should be easy to find the information that users are looking for. Additionally, it is important to make sure that the user interface is responsive and that it works well on all devices.
A subscription brand platform should also be designed to be flexible and scalable. As a subscription business grows, the brand platform should be able to grow with it. The platform should be able to accommodate new features and best-of-breed functionality as needed. Additionally, the platform should be able to be customized to meet the specific needs of the subscription business.
Easy to use
Ease of use is important because of a subscription brand platform. The subscription brand platform shouldn’t be an impediment to getting the job done. It should be easy to use and it should be intuitive. The user interface should be easy to navigate and it should be easy to find the information that users are looking for. Additionally, it is important to make sure that the user interface is responsive and that it works well on all devices.
Suitable for a wide range of tasks
A brand platform should be suitable for a wide range of tasks because it allows businesses to coordinate the production of all of the moving parts. A well-architected subscription brand platform will allow subscriptionmakers to build the subscription service in parallel with audience traction efforts. This is important because it allows businesses to focus on their core brand values and connect with customers on a deeper level.
Customizable
A subscription brand platform needs to be customizable because every business is different and has unique needs. The platform should be able to be tailored to meet the specific needs of the business. Additionally, the platform should be able to be updated as needed to reflect the latest changes and trends. This helps to ensure that the platform remains relevant and useful for businesses.
Why do you need a subscription brand platform?
Every company’s reason for why they need a subscription brand platform is going to be different. It matters where the company is on the subscription business income ladder. It could be market trends or changes to the target market that require additional change management functionality. So, here are a couple of things to think about as you figure things out. The one thing they have in common is they need something more than a set of foundational documents.
Increase brand awareness
Brand awareness is important because if customers are aware of a brand, they are more likely to trust it and buy its products or services. Additionally, brand awareness helps businesses to stand out from the competition and it helps to build loyalty among customers.
Create better a connection with customers
One of the benefits of using a subscription brand platform is that it allows businesses better manage the customer connection. This helps to build loyalty among customers and greater retention. Churn is one of the biggest impediments to success. It is most closely associated with the onboarding process. However, anything that you can do to reduce it will improve your subscription business’ bottom line.
Improve SEO
Anytime website owners create high-quality, informative content that is relevant to their target audience, they can improve their SEO ranking as well as their readership. And there is always an upside when that content improves awareness of the company’s value. The downside is that branded content can be more difficult to create because it needs to serve so many masters(i.e., customers, brand managers, and other stakeholders).
How to create a subscription brand platform?
There’s no such thing as a perfect subscription brand platform. There are always tradeoffs and compromises due to time and funding. A word of caution, you do not want to approach the creation of a subscription brand platform in a linear manner. It’s better to executive many of the tasks in parallel so that they share a common set of design considerations.
Not to put too fine a point on the above statement. Sometimes these tasks can be executed sequentially. Other times they need to happen in parallel. And don’t put off acquiring a task management system for too long. It’s best to learn how to use it before its misuse becomes a major risk factor.
For example, you want to know how to use it before you need to schedule the distribution of branded content. It’s difficult to overcome a poor first impression. And not delivering content when you promised is like shooting yourself in the foot at the beginning of a marathon.
Start with the company strategy
A company’s strategy should be the starting point for any brand strategy. The reason being is that a company’s strategy dictates what it wants to achieve and how it plans to do so. This information is important in order to develop a brand that will support the company’s goals. If the brand and the company’s strategy are misaligned, it will be difficult for the company to achieve its goals. Keep the following in mind as work on your subscription brand platform:
The brand should support the company’s overall strategy
A company’s brand should support its overall strategy. The brand is what customers see and feel when they interact with a company. It’s the personality of the company, and it should be in line with the company’s goals and objectives. If the brand doesn’t support the overall strategy, it can confuse or mislead customers, which can hurt sales and damage the company’s reputation.
The brand should be unique and differentiated from competitors
Customers should be able to easily distinguish one company’s products or services from those of its competitors. If the brands are too similar, customers may find it difficult to decide which company they want to do business with. A strong brand will help a company stand out from its competitors and attract more customers.
The brand should be consistent across all touchpoints
Consistency is key when it comes to branding. If a company’s branding is inconsistent across different touchpoints, customers may become confused or lost. The company’s message may not be clear, and customers may not know what the company stands for. A consistent brand communicates a strong message to customers and helps them feel more connected to the company.
The brand should be adaptable to change
Brands need to be adaptable to change in order to stay relevant. If a brand doesn’t change with the times, it may become outdated and lose customers. Technology and consumer preferences are constantly evolving, so companies need to be prepared to make changes to their brands in order to keep up. Otherwise, they may find themselves struggling to stay afloat.
Define the brand strategy
A brand strategy is a plan that outlines how a company will build and protect its brand. It includes the goals of the brand, the target audience, the message the brand wants to communicate, and the methods that will be used to achieve these goals. A well-defined brand strategy will help a company create a strong and consistent brand that is differentiated from its competitors. Here are eight brand strategy components for your consideration.
Author the Brand Purpose
When it comes to authoring a brand purpose, it’s important to keep in mind what you want your company to stand for. What are your core values? What do you want customers to think of when they hear your brand name? Having a well-defined brand purpose can help guide all of your marketing efforts and connect with customers on a deeper level.
Remember to keep it short and sweet. You need to make it easy for people to remember. Also, be clear about what your subscription business is for and what it won’t tolerate. Don’t try to attract everyone. Your brand purpose is a key component of your customer vetting process. The riches may be in the niches. However, the profits are in customer alignment.
Architect the Brand Vision
A clear and concise brand vision can help guide your team in creating marketing materials that accurately reflect your company’s values and goals. Also, your brand vision can help bring the future into focus. It can help you attract customers who are a good fit for your business. Having a well-defined brand vision is essential for any subscription business.
Describe Brand Values
Brand values are a key component of any company’s DNA. They help guide your marketing efforts and connect with customers on a deeper level. When you describe your brand values, you are telling your customers what you stand for. This can help you attract customers who are a good fit for your business.
Your employees will your brand values in their everyday decision-making processes. It’s like holding up a chart and asking this question, “does this fit with who we care?” If it does, then at least should consider or lean toward saying yes. However, if it doesn’t then the decision is should be an immediate no.
Successful subscription businesses are built on continuous long-term relationships. That’s why you spend the extra time and money making sure you’re doing business with just the right people. Subscribers who know and appreciate your work. Inconsistencies cause friction and there’s only so much today’s customers will endure. All actions to the contrary will affect your bottom line.
Conduct Market Analysis
Conducting market analysis is important to building a brand strategy because it allows you to understand your target market and what they want. This information can then be used to create marketing materials that appeal to your target audience. Additionally, conducting a market analysis can help you identify opportunities and threats in the market, which can help you make decisions about how to position your brand.
Analyze the Target Audience
It’s important to analyze your target audience when building a brand strategy because it will help you understand what messaging and tactics will resonate with them. If you know your target audience’s demographics, interests, and needs, you can craft a brand strategy that speaks to them and resonates. This will help you attract more customers and grow your business.
Manage brand positioning
Brand positioning is the space that the company occupies in the customer’s head. It’s completely dependent on the customer’s perception. The best that subscription businesses can do is try to manage it.
Assemble Awareness Goals
One of the most important aspects of building a brand strategy is assembling awareness goals. Awareness goals are goals that you want to achieve with your marketing efforts, such as increasing brand awareness or generating leads. Having tangible goals helps you measure the effectiveness of your marketing efforts and make changes as needed.
When assembling awareness goals, it’s important to set attainable goals that you can measure. And understandable so that you easily make necessary adjustments. Additionally, setting specific goals streamlines the reporting process. Any ambiguity will result in heated time-consuming discussions that may eventually derail all your branding efforts.
Mold the Brand Personality
A company’s brand personality is the emotional fingerprint that customers feel when they interact with the company. It’s the gut reaction that people have when they think of your brand. It’s what makes people love you, or hate you. But more importantly, it’s what makes people remember you.
It’s important for a subscription business to create a brand personality because it humanizes the company and makes it more relatable to customers. It’s the sense of humanity and caring that can improve engagement and reduce churn. Additionally, brand personality can color how you approach your customer success efforts.
Highlight the Brand Voice
Brand voice is the unique perspective and personality of your brand. It’s what makes your brand stand out from the competition. When you highlight your brand voice, you’re letting customers know what to expect from your company. You’re also showing them that you’re genuine and authentic. This can help to build trust with your customers and create a stronger connection with them.
Highlighting your brand voice can also help you to attract new customers. By showing them what makes your brand unique, you’re more likely to capture their attention and interest. If you can show potential customers that your brand is different from the rest, they’re more likely to choose you over the competition.
Craft the Brand Tagline
A brand tagline is a short, memorable phrase that encapsulates the essence of your brand. It’s a way to communicate your brand values and personality to customers in a few words. And it can be used in marketing materials, such as ads, to help people remember who you are.
Having a strong brand tagline is important because it’s one of the first things that people will see and remember about your brand. It’s a way to make a lasting impression on potential customers. Additionally, a brand tagline can help to differentiate you from the competition. If you can craft a tagline that resonates with people, you’re more likely to capture their attention and interest.
Acquire a task management system
You could make the case that the most overlooked component of most subscription brand platforms is the task management system. Most new organizations spend all their time and money on websites and landing pages. And larger organizations concentrate on acquiring billing management systems. I will talk about why the task management system is the real star in subscription businesses.
Increased productivity
A task management system can ensure that important tasks don’t slip through the cracks and that you’re always making progress towards your goals. You can also create a brand platform template that can be used to seed the development of new brand products.
Improved collaboration
Task management systems allow team members to collaborate more effectively by providing a shared space where they can exchange ideas and track progress. By tracking tasks in a central location, team members can avoid duplication of effort and ensure that all tasks are completed on time.
Task management systems also allow team members to communicate more easily with one another. By sharing comments and files in a central location, team members can reduce the need for face-to-face meetings or lengthy email chains. In this way, they also act as repositories.
Greater accountability
Task management systems help to ensure that everyone on a team is accountable for their work. By tracking tasks in a central location, team members can see what everyone is working on and who is responsible for each task. This helps to prevent tasks from slipping through the cracks and keeps everyone on track.
In addition, task management systems can help team leaders to identify areas where team members are struggling. By seeing which tasks are taking longer than expected or which ones are being consistently forgotten, team leaders can address these issues and help their team to be more productive.
Conclusion
A subscription brand platform can help you to connect with your customers on a deeper level by highlighting your core brand values. A well-architected subscription brand platform will allow you to build the subscription service in parallel with audience traction. Additionally, a subscription brand platform will increase your productivity and improve collaboration among team members. Finally, a subscription brand platform can help you to be more accountable for your work and identify areas where you need to improve.
Are you looking for a way to build your own subscription brand platform? SubscriptionMaker.net can help you to do just that. We can partner with you to integrate the best-of-breed technologies to meet your platform needs. You got a lot of other things to consume your time in the short term. Why use a partner you can trust to take the planning and coordination off your hands. Contact us today to learn more about how we can help you build a tailored subscription brand platform.